E-commerce • Brand Identity
Lumina Fashion
Premium fashion e-commerce store · Next.js • Shopify • Tailwind CSS
Overview
Lumina Fashion is a premium fashion brand that needed a conversion-focused online store. We designed a sleek, mobile-first storefront and built a fast, scalable e-commerce experience that showcases their collections and drives sales.
Goals
- Present the brand's premium aesthetic online
- Reduce friction across the browsing-to-checkout journey
- Support inventory, promotions, and seasonal campaigns
- Deliver a fast, SEO-friendly shopping experience
What We Built
- Custom Next.js storefront integrated with Shopify
- Tailwind CSS design system aligned with brand identity
- Optimised product pages, search, and filtering
- Secure checkout flow with multiple payment gateways
Results
After launch, Lumina Fashion saw improved conversion rates and a significant drop in page load times, helping the brand reach new customers across mobile and desktop.
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